Every project has its challenges.
luckily i've been there,
done that.
here to help
Articles &
Blog Posts
The challenge
Turn traditionally dry subject matters into interesting, relatable topics with guidance people actually feel compelled to follow.
the approach
Combine pertinent information with personal anecdotes and a conversational tone. Avoid condescending “shoulds” and speak to common human struggles.
The challenge
Understand businesses in complicated sectors, succinctly tell their story, and simultaneously speak to the questions, concerns, and interests of various stakeholders.
the approach
Capitalize on my position as an outsider to intuitively understand the questions someone might ask. Then build expertise in the business to speak directly to the needs of each stakeholder.
Web Copy
Brand Guides
& Creative Refreshes
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the approach
Pay careful attention to how a brand's key players describe their mission and pair this with what their target market will respond positively to.
BRANDS INCLUDE:
The challenge
Turn ideas and a general direction into a concrete strategy, tone, and voice that can evolve with a brand through all stages of growth.
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Social Media
Copy
The challenge
Create bite-sized pieces of copy that simultaneously entertain, inform, and convince perpetual scrollers to stop for a minute.
the approach
Get to the point fast, find creative ways to be clever, and always adhere to a tone that is approachable and conversational.
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The challenge
Create short, punchy copy that conveys what sets a brand apart, convinces the audience to take action, and adheres to strict brand and platform restrictions.
the approach
Lead with a distinct call to action when possible, and utilize powerful, emotion-based language and messaging. Then, pare the copy down until every remaining word is essential.
BRANDS INCLUDE:
Ad Copy
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