Every project has its challenges.

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luckily i've been there,

done that.

Articles &

Blog Posts

The challenge

Turn traditionally dry, boring subject matters into interesting relatable topics with guidance people actually feel compelled to follow.

the approach

Combine pertinent information with personal anecdotes and a conversational tone. Avoid condescending “shoulds” and speak to common human struggles.

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The challenge

Understand businesses in complicated sectors, succinctly tell their story, and simultaneously speak to the questions, concerns, and interests of various stakeholders.

the approach

Capitalize on my position as an outsider to intuitively understand the questions someone might ask. Then build expertise in the business to speak directly to the needs of each stakeholder.

Web Copy

Brand Guides

& Creative Refreshes

Social  Media

Copy

The challenge

Create bite-sized pieces of copy that simultaneously entertain, inform, and convince perpetual scrollers to stop for a minute.

the approach

Get to the point fast, find creative ways to be clever, and always adhere to a tone that is approachable and conversational.

The challenge

Create short, punchy copy that conveys what sets a brand apart, convinces the audience to take action, and adheres to strict brand and platform restrictions.

the approach

Lead with a distinct call to action when possible, and utilize powerful, emotion-based language and messaging. Then, pare the copy down until every remaining word is essential.

BRANDS INCLUDE:

Ad Copy