The role of the writer is not to say what we all can say, but what we are unable to say.” ~Anais Nin

After joining a newsroom where I learned the art of interviewing, how to craft the perfect lede and the role social media can play in birthing or killing a story, I joined one of the country’s largest public pension funds to launch a blog and social media program that would push younger people to pay attention to a topic most know nothing about: retirement.

By establishing a blog with a solid readership as well as a dynamic social media plan, I was able to help bring an organization previously seen as antiquated into the 21st century. Entertaining content and a well-thought out strategy was the perfect way to connect the dots between an organization and the audience they needed to reach.

At this time I was moonlighting as a freelance writer and social media strategist, with blogs and articles published on sites like TIME and Business Insider.

Fast forward to today and I’m combining all of these things to help clients use perfectly crafted blogs, articles and web copy to speak to those they hadn’t successfully connected with before. The key? Speaking to an audience in a way they dictate on platforms they are already using. Do that, and you’ve won them over.

It’s about experience, strategy and words that get you to move.

A Few Current + Past Clients

Smarty Social Media

Creative Content Producer

Clients: Invisalign, Oxigenesis, Base 11


Financial Writer

Quicken Loans

Financial Writer

Brightpeak Financial

Financial Writer

My Bank Tracker

Social Media Consultant + Financial Writer


Financial Writer

Financial Writer

Ready For Zero

Financial Writer

My LinkedIn Profile


as seen on


Shannon InslerWriter + Content Strategist

Kayla is an incredibly talented writer, strategist, and marketer. Her strategies are on point, her writing skills are stellar, and her unique perspective has been critical to my success and professional fulfillment. I feel lucky to have met and been able to work with someone as smart, insightful, and talented as Kayla.

Kali HawlkWriter + Content Marketer

Kayla is dedicated to doing a stellar job in all her work and I so appreciate her commitment to detail and overall value. She’s been a lifesaver in helping me create social media plans and strategies for clients, and always provides strong recommendations. She not only explains the what, but the why and how, to give a comprehensive solution that makes implementation simple and effective. 

(Photo by Brittany Renee Photography)